Visual Identity | Art Direction | Creative Strategy | Video Editing
THE CHALLENGE
Create from scratch a hypothetical brand complete with branding, creative strategy, and a digital deck outlining the campaign rollout.
Areci: Campaign Strategy Digital Deck
Areci, a play on the words "I care " is a reimagined self-care wellness brand. Prioritizing a D-I-Y mindset when it comes to skincare.
The vision for the brand is "creativity is the new self-care".
THE AIM
Areci Product Packaging Mockups and Stickers to customize products.
Areci sticker suite.
THE HOW
This concept was translated into a bold and playful campaign strategy. utilizing influencer marketing, quirky product packaging, and fostering a direct connection with consumers through personalized product options.
Areci Brand Board
Snapshot of the customization option of the "Quirk it up Corner" on the Areci app.
Project Tools:
Adobe Illustrator | Adobe Premier Pro | Adobe Photoshop