Styling | Video editing | Content Creation
"When the lights stopped flashing and the crowd started parting, that beautiful dress suddenly felt too short, too risque.
It made you feel vulnerable.
Exchanging texts, rushed footsteps, keys in hand.
Is safety ever guaranteed, even if danger isn't near?"
The challenge for Garment magazine's party dress issue is to delve into the narratives, associations, and evolving connotations of the party dress in today's zeitgeist.
THE CHALLENGE
The reel was created as a teaser to promote the magazine editorial shoot.
BTS of the styling process, pulling designs from up and coming designers from Amsterdam.
THE AIM
In the editorial "Deer on the Road," the focus is on women's heightened awareness and collective anxiety while navigating the streets alone at night, often in party dresses.
THE AIM
This response was triggered by the tragic death of Sarah Everand in 2020, giving rise to the impactful "Text me when you get home" movement.
The editorial sheds light on the alarming reality of violence against women and emphasizes the urgent need for their safety.
