Creative Strategy | Visual Identity | Video Editing
THE CHALLENGE
In response to the NewBlood Awards Brief by the Case for Her x Hey Jane.
The goal? Repositioning the abortion pill as basic female health care.
The Knowledge Pill: Campaign deck
We bring the best possible first aid to the people: The Knowledge Pill. Fighting misinformation on abortion medication when women need it most. We will give the right information, making sure women are able to make a well-informed choice.
Whenever, Wherever, IF Ever.
THE AIM
THE HOW
A campaign that will take education into women's hands and will make the newly educated, into The Educators.
Opening up the conversation and fighting off misinformation.
Project Tools:
Adobe Illustrator | Adobe Premier Pro | Adobe After Effects | Blender